Give a Rye a Try

I was struggling to find the perfect font for an Oktoberfest Beer-Type concept. I went through what seemed my entire font catalog and still no luck. So what’s a logo type designer to do? Head over to Google Webfonts, that’s what… And what did my weary eyes find? A font that was fitting for a Beer-Type logo! It just so happens that I had a really good rye IPA just the other day called Lion Tamer from Hi-Wire Brewing. It’s generously hopped—citrus and fruity—but with a nice “bite” of rye. And by the looks of my logo, I was also inspired to create a circus-like design.

Sometimes it just works out that way. You search and search for what you think you want, but then something else presents itself and gives you a different perspective. For instance, sometimes I have my mind set on a particular type or brand of beer to enjoy over the weekend and the bottle shop just doesn’t have it. Would I give up and go home empty-handed? I think not. And it’s those times when I discover something unintentional that turns out quite well. The same thing happens in design!

I still have that Oktoberfest logo in mind [which turned out to be Deustch Gothic] but this Rye font worked nicely for now.

What is a rye beer?

Wiki-pedia states that “rye beer refers to any beer in which rye (generally malted) is substituted for some portion of the barley malt.” Hmm, makes sense. A few other rye brews you should try are Terrapin Brewing’s Rye Pale Ale and Sierra Nevada’s Ruthless Rye IPA. And if you’re in the mood for a barrel-aged stout, try Anderson Valley’s Rye Barrel Stout—the inspiration for my Ostrich Beer-Type logo.

Or head on over to Beer Advocate for a whole list of rye beer choices!

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