Pier Salty Sour

Week 26’s Beer-Type Logo celebrates two of my favorite holidays—July 4th, and a week at the beach. Which, it just so happens those two gracefully collided. Match that with inspiration from Westbrook Brewing’s Gose and you have a craft beer worthy of sea legs. And Pier is a great name for a beer!

The design of this beer logo has special meaning to me… OIB stands for Ocean Isle Beach. (I’m hoping the NC is obvious.) The colors are patriotic. I like pelicans. Pelicans are my favorite. And those fish below are Spanish mackerels, of which I was just lucky enough to catch one of those little guys in the surf this week.

I love a great beer…

A gose (pronounced “gose-uh”) is a traditional German-style sour wheat beer. Westbrook brews theirs with coriander and salt. It sounds weird—even yuck. But man, it is great! I’ve heard this type of beer is more difficult to brew than others, and that’s why it’s not that popular of an offering. But as Westbrook says on their website, “Once nearly extinct, this very refreshing style is making a comeback.” I can see why!

… and I love a great sans serif font!

I’ve had my eye on using Pier Sans for a Beer-Type Logo for a while now. It’s super-clean and comes in four styles: two weights plus italics. You can download it free from the creator himself on Behance. Thank you, Mathieu Desjardins. How awesome is it that people share their fonts for free?


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