“We brew it, we drink it”
Week 40’s Beer-Type logo is unlike others of this project. It was created for a particular beer—more specifically a personal homebrew. Now, I don’t brew a lot of beer. I’m more of the “assistant” brewer. (Read assistant as: the guy who drinks other beer during the brewing process and hands the other guy what he needs to do the actual brewing.) Something unplanned happened when we brewed a märzen back in the Spring. Somehow—and I’m not exactly sure but other experts could probably say—our brew went sour. Sounds bad, but sometimes unexpected things yield pleasant results. This beer has the maltiness of an Oktoberfest, but with a twang of a sour! Hence, a Sour Märzen. It’s unexpected, and not quite carbonated enough for my tastes, but as my brewing partner Luke says, “We brew it, we drink it.” Nuff said.
A Fall Beer Brewed in the Spring
Traditionally, an Oktoberfestbier was brewed in the Spring around March, or “Märzen” in German. As the story goes, the medieval brewers of Germany couldn’t craft their beers in the Summer months. Instead, they brewed them in the early Spring, then stored them in casks in cold cellars and icy caves. They gradually partook of the casks throughout the Summer months and by later September/early October, they needed that year’s casks to store the new batches of beer to be brewed. This made for an excellent excuse to drink the rest of the remaining beer and have a party in doing so! You can read more about the History of Oktoberfest, when it started as celebration of the marriage of Crown Prince Ludwig and Princess Therese of Saxony-Hildburghausen on October 12th, 1810.
A Font Fit for an Oktoberfest Beer Logo
I spent A LOT of time searching for the perfect font for this logo, much like I do with all my logo design projects. But this one had me spinning my wheels. Oktoberfest beer labels and festivals seem to have a distinct look—most of which use a blackletter or calligraphy-style font. I found it extremely difficult to find a font with a name to match the style (and origin) of a märzen. There are a ton of blackletter fonts that fit the bill aesthetically, but their names conjure up other beers in my mind. Fonts like Canterbury and Old English are terrific for an Oktoberfest logo, but their names are not! I thought about using a non-traditional font since our “sour” marzen is not your traditional Oktoberfest. But the more I tried, the more I kept coming back to fonts that looked German and “Oktoberfest” in nature. So in the end, what better “German” font to use than one named Deutsch?
You can download Deutsch Gothic font from 1001fonts.com, along with a bunch of other Old German fonts.