Pale Ale

Charcuterie

Posted by Matt on Nov 13, 2015 in Hand-lettered, Pale Ale | No Comments

Inspiration for the Eyes instead of the Palette Week 45’s Beer-Type logo design was inspired by the font itself. Or should I say the font family? Charcuterie is an amazing family of ten distinct typefaces and three decorative/ornamental typefaces by type designer Laura Worthington. There’s a lengthy description of this typeface family on her site, […]

Againts

Posted by Matt on Jul 24, 2015 in Hand-lettered, Pale Ale, Script | No Comments

An In-Your-Face Smash Session! Week 29’s Beer-Type logo is full of angst and rebellion—utilizing a modern script font with the look of passionate brushstrokes. The name Againts looks a heck of a lot like “against” which prompted my initial designs. This typeface conjures up the look of wanting to smash something! But wait a minute, […]

Mephisto

Posted by Matt on Jun 25, 2015 in Pale Ale, Serif | One Comment

A Tribute Celebration Week 25’s Beer-Type Logo design is a tribute to one of my all-time favorite craft breweries. Can you guess which one it is? That’s right, Sierra Nevada. And the font used on their beer labeling and branding is almost as iconic as their beer. I mean, if you were designing a beer […]