{beer + type = love}

Feast of Flesh

Posted by Matt on Oct 30, 2015 in Script, Seasonal | No Comments

Sometimes Scary Good, Other Times Just Plain Scary Fall brings leaves of color, trick-or-treaters and all kinds of new craft beers to try! Of course many of those seasonal brews are pumpkin beers. They seemed to arrive super-early this year, much like how Christmas comes earlier and earlier every year. Pumpkin beers get mixed reviews, […]

Beech

Posted by Matt on Oct 22, 2015 in Hand-lettered, Script, Sour | No Comments

The Good Kind of Funk! Week 42’s Beer-Type logo is inspired as much by a place as it is a beer. My wife and I recently took a quick trip up to Beech Mountain, NC to meet and stay with some friends, and I’ve been thinking ever since about how I could tie that into […]

F25 Executive

Posted by Matt on Oct 16, 2015 in Serif, Stout | No Comments

Secret agent, man! Week 41: F25 Executive. This font reminds me of spies and secret documents. And since it’s an undercover theme, why not a stout? I’ve been itching to design a logo like this for some time—both the blacked out letters, as well as the reverberating overlaps of color. F25 Executive is a free […]

Deutsch Gothic

Posted by Matt on Oct 9, 2015 in Blackletter, Marzen | One Comment

“We brew it, we drink it” Week 40’s Beer-Type logo is unlike others of this project. It was created for a particular beer—more specifically a personal homebrew. Now, I don’t brew a lot of beer. I’m more of the “assistant” brewer. (Read assistant as: the guy who drinks other beer during the brewing process and […]

Rye

Posted by Matt on Oct 2, 2015 in IPA, Serif | No Comments

Give a Rye a Try I was struggling to find the perfect font for an Oktoberfest Beer-Type concept. I went through what seemed my entire font catalog and still no luck. So what’s a logo type designer to do? Head over to Google Webfonts, that’s what… And what did my weary eyes find? A font […]

Carlingford

Posted by Matt on Sep 29, 2015 in Porter, Serif | No Comments

I Smell Bacon Week 38’s Beer-Type logo is a play on meat packaging. I originally created a logo with the Carlingford font for a construction company here in Hickory. But upon initial review, all parties agreed it would make a better logo for a bacon label than it would for construction! I’m not big on […]

Sant’Elia

Posted by Matt on Sep 16, 2015 in Grungy, Saison, Script | One Comment

Tis the Season [for tasty beer] I was fortunate to have a guys’ weekend recently at Ocean Isle Beach, NC with some of my best friends from high school and college. We had a nice bottle share going the whole weekend, and there was an abundance great beer showings. But one style stood out to […]

Juan

Posted by Matt on Sep 11, 2015 in Block, Serif, Stout | No Comments

Hot Russian Pancakes sets up a thick, rich beer logo This is the first time I’ve had a Beer-Type logo inspired by the name of a font foundry more than the font itself. But with a name like Hot Russian Pancakes, how could I resist? Juan is a free block font from this Moscow bunch […]

Volta

Posted by Matt on Sep 4, 2015 in Lager, Serif, Weisse | No Comments

A Turn for the Better In Italian, the word volta means “turn”. A Google search led me to the Poetry Foundation who state, “In a sonnet, the volta is the turn of thought or argument.” Hmm, a turn… yes definitely a turn. Because if you asked me if I liked German beer about 2 years […]

Rio Oro

Posted by Matt on Aug 28, 2015 in Serif, Sour | No Comments

A River of Gold? I’ve been eying the Rio Oro font for a few months now wondering what kind of Beer-Type logo it could make. I thought surely it would turn out to be a cerveza of Spanish descent or maybe even something Wild West or even California gold rush. But then my taste buds […]

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