Author: Matt
Ostrich
My Goodness! Some Beer-Type logos are done in a day—an hour or two even—while others are done over quite some time. Ostrich in fact is one of those that I have worked on here and there week after week since the beginning of June. It started with a sketch, based on the name and shape […]
Black Velvet
May the Schwarz be with you… Week 32’s Beer-Type logo was inspired by Schwarz Bier from American Honor Ale House—a second ale house and brewery location for Blowing Rock Brewing—located in Hollar Mill in Hickory, NC. I had a flight at the Ale House while enjoying the food and scenery, and this dark lager stuck […]
Metal Lord
Up the Irons! Week 31’s Beer-Type logo is not only inspired by one of the greatest bands of all time, but also their beer. How many bands can say that?!? That’s right, Robinson’s Brewery in the UK crafted Trooper Golden Ale, which is said to be created by lead singer Bruce Dickinson. I’m also a […]
Ranger
Red IPA When creating this Beer-Type logo, I immediately thought of one of my favorite go-to IPA’s—Ranger India Pale Ale from New Belgium Brewing Company. Of course it was the name, but also the flavor. I was also recently fortunate enough to try Hop Continuum No. 2 from DuClaw Brewing Co, which is a Red […]
Againts
An In-Your-Face Smash Session! Week 29’s Beer-Type logo is full of angst and rebellion—utilizing a modern script font with the look of passionate brushstrokes. The name Againts looks a heck of a lot like “against” which prompted my initial designs. This typeface conjures up the look of wanting to smash something! But wait a minute, […]
Brooklyn Coffee
Who says you can’t drink beer for breakfast? This Beer-Type logo is inspired by Skillet Donut Stout by Burial Beer Company. I went back and forth between naming this an Oatmeal Stout or a Chocolate Milk Stout, but in the end decided “breakfast” was the way to go. Have you ever tried Skillet Donut Stout? […]
Vendetta
V is for Vienna Lager Week 27 was a roller coaster ride of inspiration and process. I knew I wanted to create a Beer-Type logo for a Vienna Lager, so instead of choosing a font and then selecting a craft beer style to match, I did it the other way around. The original font wasn’t […]
Pier
Pier Salty Sour Week 26’s Beer-Type Logo celebrates two of my favorite holidays—July 4th, and a week at the beach. Which, it just so happens those two gracefully collided. Match that with inspiration from Westbrook Brewing’s Gose and you have a craft beer worthy of sea legs. And Pier is a great name for a […]
Mephisto
A Tribute Celebration Week 25’s Beer-Type Logo design is a tribute to one of my all-time favorite craft breweries. Can you guess which one it is? That’s right, Sierra Nevada. And the font used on their beer labeling and branding is almost as iconic as their beer. I mean, if you were designing a beer […]
Spoleto
Spoleto is a font that you have probably seen many times before. It’s one of my favorite script fonts, and I’m currently using it on the Hoppalachia and Knotty Gurl craft beer labels for Granite Falls Brewery. It’s a great font for a beer logo, but I’m not fond of it’s numbers. They don’t seem […]