Author: Matt
Craft Beer Label Design: Doughnation

WEEK 13: Craft beer label design for a special collaboration between Chocoteria Donut Shop and Unnecessary Brewing. It’s a chocolate coffee donut stout brewed with actual human blood! Better yet, 50% of proceeds for this beer go to the American Red Cross. What kind of crazy collaboration will these breweries come out with next!?! Beer […]
Craft Brewery Logo & Branding Design: Norse Brewing

WEEK 9: If there was ever a time a font drove the logo design and branding for a brewery, it would be for Norse Brewing Company in Wake Forest, NC. I worked on this brewery logo as a member of the Trade Ideas team and have been thrilled to follow this brewery over the last […]
Beer Label Design Series: Pisgah Hazy IPA’s

WEEK 8: Beer label design series for Pisgah Brewing Hazy IPA’s. Now wait a minute. That’s not a font, that’s custom type! You are correct, the numbers and lettering for this hazy series was hand-crafted specifically to match the Pisgah logo. (Well, their logo may have been designed using a font at some point, but […]
Craft Beer Logo & Label Design: GFB Leaves of Grass

WEEK 6: Leaves of Grass series of wild ales from Granite Falls Brewing. This is probably one of my all-time favorite meldings of beer + type. Why’s that you say? Because the main font in all of these beer label designs is directly correlated to the name of the series, and in this case the […]
Craft Beer Packaging Design: Blowing Rock Bindle Box

WEEK 5: Bindle Box from Blowing Rock Brewing: a 12-can variety pack containing 3 each of their 4 core beers. Beer Packaging Type Fonts The main font for this variety pack is simply called BLACK, which I got for free in a Vintage font pack a long time ago—but I can’t remember and that was […]
Craft Distillery Logo & Label Design: Lamassu Arak

WEEK 4: Distillery Logo—say what!?!? Yes, that’s correct. One of the fine benefits of creating so many logo and label designs for breweries is that every once in a while I get the chance to develop an identity for a craft distillery. This one’s for Lamassu Arak, a clear spirit considered by some as “Middle […]
Craft Beer Logo & Branding Design: Bear Chase Brewing

Week 3: One of my favorite craft brewery logos I’ve ever created! This is for Bear Chase Brewing Company in Bluemont, VA. One of the owners found me in a search for brewery logo designers, and guess which website he found? Beer-Type Logos! And the rest is history, including an actual real-life beer created after […]
Craft Beer Logo & Label Design: 1623 Boiler Blowdown

Week 2: Something new. While most of the beer labels and logos I’ll display on this site have aged a bit, this one’s very recent. It’s Boiler Blowdown, a fruited sour ale with pomegranate and pistachios from 1623 Brewing Company in Eldersburg, MD. That’s right—pomegranate and pistachios! Beer Logo Type Fonts The font for the […]
Beer Logo & Label Design: Grandfather’s Breakfast Stout

For week 1, I’m choosing a low-lying fruit, but one of my personal favorite label designs for Blowing Rock Brewing: Grandfather’s Breakfast Stout, an imperial stout brewed with coffee, toasted oats, maple syrup and natural cocoa powder. Beer Logo Type Fonts The font family for the main logo is The Hippia, which can be purchased […]