Some Beer-Type logos are done in a day—an hour or two even—while others are done over quite some time. Ostrich in fact is one of those that I have worked on here and there week after week since the beginning of June. It started with a sketch, based on the name and shape of the Ostrich typeface. And although I’m still not satisfied, I think the concept for this brew logo came together nicely. (You should know, I’m rarely ever 100% satisfied with any logo designs I create!)
Logo Design Inspiration
Week 33’s logo was inspired by several things. There were some old-school Guinness posters showcasing different animals—one of which was an ostrich—and the headline “My Goodness, My Guinness”. I like a smooth Guinness Stout any day of the week, and like the Irish pub here in H-Town states, it also makes a great appetizer or dessert. So from there I had in mind a stout for this Beer-Type logo.
A few weeks after I started sketches, I had the chance to sample some beers from Anderson Valley Brewing Company at my favorite local bottle shop Hops and Grapes. I went there specifically to taste their gose (which is commonly referred to as “purple crack”) for which I had been hearing a lot about. But much to my surprise, there was another beer only on tap from AV that was a variation of their Wild Turkey Bourbon Barrel Stout that they call Rye Barrel Stout. Mmmm, complex and easy drinking!
The fact they have a turkey and I have an ostrich might be a stretch, but hey it’s a connection. And that’s just how the logo design process goes sometimes!
About the Ostrich Typeface
Ostrich is a free font family I picked up early this year. You can download it from The League of Moveable Type (among other places). I can’t say it better than their fitting description: “A gorgeous modern sans-serif with a very long neck. With a whole slew of styles & weights!”