An Ossem Logo for an Awesome Beer!
Well, it’s been a while since I created a new Beer-Type Logo. Too long! But in preparation for the opening reception of my beer logo exhibit at Hickory Museum of Art, I collaborated with Granite Falls Brewing Company to guest-brew a special release just for the event. This beer needed an awesome name and logo, so why not use a font called Ossem?
We chose to brew a New England IPA—an American-style India Pale Ale with tons of hops and fruity flavor. It’s my new favorite style of beer and even though it’s a style that is sort of a “bandwagon” that didn’t stop us.
What is a New England IPA?
Also referred to as a Vermont IPA, this hazy India Pale Ale is for the hop head. It’s typically cloudy from the use of wheat and/or oats, and tropically fruity from the use of certain kinds of hops. The style is thought to have originated in the Northeast (go figure) with many breweries like The Alchemist and Trillium pumping out this magical beer. Some of them are true juice-bombs!
Our Ossem NEIPA uses a 50/50 grain bill of wheat and barley. Then it’s loaded with Centennial, Citra, and most of all Pacific Jade hops in the whirlpool. It’s later dry-hopped with a couple pounds more of Amarillo and Pacific Jade hops to give it that wonderful smell and delectable taste. Man, my mouth is watering just thinking about it! Time to hit that growler up…
Such an Ossem Font
I’ve had my eye on this typeface for use in a beer logo for quite some time. The name itself made it perfect for our collaboration beer. Like GFB pouring complimentary beer tastings of Ossem IPA at my opening reception, you can grab a complimentary copy of Ossem from Typedepot on Behance. It has 4 styles, of which the “rust” is my favorite and what I used to create this logo design.
Enough for now! Stay tuned for more Beer-Type Logos. I had fun doing this one!