The Good Kind of Funk!
Week 42’s Beer-Type logo is inspired as much by a place as it is a beer. My wife and I recently took a quick trip up to Beech Mountain, NC to meet and stay with some friends, and I’ve been thinking ever since about how I could tie that into a Beer-Type logo design. We had a beer and played some Jenga at Flat Top Brewery in Banner Elk, but I’m going to save that inspiration for a future design. And then I was discussing an upcoming logo project with a friend of mine for a Raleigh, NC brewery starting to brew sour beers. We were looking through “funky” fonts and low and behold, Beech caught my attention. I thought to myself, what a perfect font for a funky sour beer! And the process rolled from there.
I found this font on a font roundup called 30 Well-designed Examples of Funky Fonts for Download. You can download Beech for free. And what better way to show a funky sour than with berry-colored tie-dye?
Something Wicked This Way Comes
My beer inspiration for this logo design was Medora from Wicked Weed Brewing. I’m not a sour-crazed maniac like some craft beer folks out there, but I do have deep respect for it. Medora is probably my favorite sour from WW, although I haven’t tried as many as I’d like. It’s an American sour blonde ale aged in red wine barrels with one pound of blackberries and raspberries per gallon. Sound good? It’s great!
The bottle itself is inspiring, although I can’t say it directly inspired this Beer-Type logo. I’m a huge fan of Wicked Weed’s beer label artwork by Howell Golson. If you’re interested in checking out his process, watch this video. Great stuff!
That Beer is Sour on Purpose?
That’s right, sour beer is a hot trend in craft brewing these days. According to the friendly folks at Wikipedia, Sour beer is beer which has an intentionally acidic, tart, or sour taste. The most common sour beer styles are Belgian: lambics, gueuze and Flanders red ale. It’s a difficult and unpredictable brewing process due to the use of wild yeast and bacteria, and can take months to even years to mature. But believe me, these sour beers are worth it and will only gain popularity in the years to come!